Olay’s Professional skincare line grew into one of the best-selling anti-aging skin care systems, with sales of over $30 Million in 2013.
Oil of Olay, a long time leader in cosmetics, successfully launched their Professional anti-aging system with the help of this GreyTV creative. The commercial navigates key claims surrounding the scientific formulation of the product, while still presenting strong feature/benefit language that substantially contributed to sales.
Vapor Couture, the first vapor cigarette for women increased online conversions on it’s homepage by over 33% as a result of new digital content designed and produced by GreyTV.
As part of the digital campaign for Vapor Couture, a new vapor cigarette system designed specifically to appeal to women over 25, GreyTV buillt brand equity, and closed more online sales with high-quality videos integrated on vaporcouture.com and strategically placed conversion points on social media, affiliate marketers and publishers.
Standing out from its competitors online paid off for Microsoft XBOX. GreyTV’s innovative “Train For Your Moment” series for the Nike + Kinect console powered record online and retail sales.
The launch of the XBOX Nike + Kinect is one of the most successful game console launches of all time, with over 8 million units sold within the first 60 days (A Guinness World Record). Within six months, 24 million units were sold, 750,000 of which were sold at retail outlets on Black Friday alone.
Bridgepoint Education successfully launched their online continuing education product with this campaign, reducing their cost per lead by 26% in this profitable category.
This established online education brand expanded its curriculum to include continuing education and certification programs, targeting wealthier female heads of household aged 35 and over. A departure from their traditional younger customer base, this campaign successfully attracted a new demographic with sophisticated brand messaging, and high aesthetic TV commercials.
Southern California Exterminator Pacific Coast Termite worked with GreyTV to increase year over year sales by over $1.2 Million.
To generate more business during key seasons, Pacific Coast Termite, a local Southern California business engaged GreyTV to create a humorous and memorable TV commercial to increase awareness among homeowners in Orange and San Diego Counties. Using household and demographic information the commercial reached only homeowners in pest-prone geographies.
This successful financial information service company expanded its sales by over 200% using TV commercials to drive traffic to their website.
Powered by a custom TV to Web direct response strategy, the commercials emphasize real-life customer testimonials and success stories. By mapping existing customer profiles from digital marketing efforts to television networks, GreyTV successfully connected Consensus Picks to the right TV audiences, with offers that drove purchases.
Using our direct response creative methodology, this gold coin firm increased sales from $500,000 to $8,000,000 per month, by combining digital and TV advertising.
In an extremely competitive marketplace, GreyTV worked with a Los Angeles-based gold company to launch new products and services that increased the average dollar amount of each transaction by 421%. Innovations in how gold is purchased and shipped safely to remote customers, and trust-building information about how the service worked expanded the market – litterally overnight.
By creating high quality destination web content, L’Oreal increased average dollars per shopping cart by over $20, and increased year over year sales by 12%.
Empowering it’s customers through engaging cosmetics education content, GreyTV delivered innovative product presentation and education videos for L’Oreal’s 15 North American brands. Placed on native and sponsored websites, these videos contributed substantial year-over-year growth in Fall cosmetics sales.
GreyTV offers a full range of advertising and creative services including, branding,
creative development, multimedia production, media testing and digital marketing strategies.
GreyTV’s results-driven approach enables us to serve clients in a wide range of industries. We incorporate transmarket
best practices with specialized institutional insights that are developed in each one of our industry practices.
Driving advertising and branding strategies for global automakers, supply chain manufacturers and automotive service providers.
Supporting our clients as they build and grow their businesses in the beauty and cosmetics sector.
Delivering insights to clients in the consumer electronics sectors: personal computing, telecommunications, mobile technologies, and more.
Helping CPG clients execute innovative advertising plans for products including packaged foods, ready to drink beverages, staple goods, and household products.
Using research and experience from numerous client engagements to help E-commerce companies use TV advertising and other multimedia paths to drive sales online.
Guiding educational institutions toward achieving enrollment goals, along with specific objectives related to individual programs and alumni relations.
Effecting strong and focused approaches to entertainment strategies for content owners, artists, representatives, and media asset holders.
Delivering advertising campaigns for financial institutions in the retail, commercial and financial markets, with fast-paced, innovative insights that drive results.
Creating innovative and effective marketing solutions for health and fitness clients in the ingestibles, fitness program, and athletic equipment markets.
Cultivating new and existing markets for household and garden companies, for products and services spanning all seasons.
Providing effective marketing solutions that help service professionals and organizations build and grow practices with succinct and dynamic campaigns.
Giving insurers, direct care providers, and healthcare professionals a voice, and helping them grow in an increasingly complex and regulated market.
Advising not-for-profit organizations with advertising strategies that address a range of causes on recruitment, acquisition, and giving strategies.
Using industry best practices to navigate the changing pharmaceutical marketing landscape, across a wide range of indications, and target markets.
Helping both brick and mortar as well as digital retailers achieve their greatest potential by helping them stand out in a crowded marketplace.
Embarking on new approaches to marketing for social networking companies, and the clients that use their services.
Defining and delivering avant-garde marketing and communications strategies for cellular networks, cable providers and other key communications technology providers.
Our clients enjoy complete honesty and transparency in every interaction with our firm. We believe that business is personal and our relationship with our clients is always our first priority.