Archive for Company News
How much return (ROI) can I expect from my Infomercial advertising campaign?
In every direct response advertising campaign, including short-form and long-form (infomercials), there are four basic elements that will determine financial [...]
Read moreGreyTV Announces Membership in Electronic Retailing Association (ERA)
(Text From The ERA Magazine Member Spotlight) Who: Michael Grey’s DRTV Creative Agency GreyTV. What: GreyTV is a Los Angeles-based [...]
Read moreDRTV Client Guide – How To Identify Creative Agencies Who Will Generate The Best Results For Your Business
1. What percentage of the “DRTV” Agency’s business is focused on DRTV? The first, and perhaps the most important question [...]
Read moreHow Can I Make Direct-Response Television (DRTV) Work for My Business?
Direct response for television (DRTV) can be an effective way to generate valuable leads, and increase sales for your business. [...]
Read moreGreyTV’s Direct Response Television Repair Services (DRTV)
In addition to developing creative, and managing production for new direct response television commercials, GreyTV consults with clients on their [...]
Read moreWhat is Direct-Response Television? DRTV-101
Direct-response Television is a form of marketing which companies use to generate a response from prospective customers, as a “direct” [...]
Read moreGreyTV takes on Experience Marketing at the 2011 LA Auto Show
This year’s LA Auto Show was alive with innovation featuring over 1,000 new models of both gas powered, and alternative [...]
Read more2011 Direct Response TV Ad Ratings (DRTV)
November 23, 2011 – Los Angeles – GreyTV has released a selected list of notable DRTV Ads and their ratings, [...]
Read moreGreyTV’s Direct-Response Ad Grading Methodology (DRTV)
November 23, 2011 – Los Angeles – As part of GreyTV’s ongoing research on the Direct-Response Television commercial market, the [...]
Read moreCase Studies: Direct Response Advertising
In an effort to provide more context about how a high quality direct response commercial or infomercial can impact the [...]
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