GreyTV’s Direct Response Television Repair Services (DRTV)

In addition to developing creative, and managing production for new direct response television commercials, GreyTV consults with clients on their existing creative. We’re able to help you revise, repair and update your existing creative to help you reach the following goals:   

• Updating the look and feel of an older direct response commercial.
• Matching an old direct response commercial’s branding with new packaging and branding. 
• Making changes to script and visual presentation during and after media tests, to improve results. 
• Adding additional testimonials and product/service elements, to expand reach to a wider audience.
• Using existing commercials to sell new products, and expand service offerings to new and existing customers. 
• Improving graphics to strengthen call to action, add a website, or a new telephone number.

GreyTV can help you weigh the costs and benefits between starting from scratch with a new DRTV campaign, or taking your existing commercials and modifying them for a follow-on campaign. Using our proprietary DRTV Methodology, we can clarify in a quantitative and measurable way, how effective a revamped commercial would be compared to a new commercial.

Case Study:

Recently, a national gold investment company whose primary sales channel is Direct Response for TV approached GreyTV for a consultation about making changes to their current DRTV campaign. The client was undergoing a significant branding change, and needed to take a different approach to messaging, along with modifying their call center numbers and lead generation website. In the previous year, GreyTV had produced seven DRTV spots for the client, and the commercials yielded strong lead generation and outperformed sales goals.

GreyTV recommended that the client change the graphics, and branding on their existing commercials, and change the voice over for two spots, to modify testimonials. As a result, GreyTV was able to save the client over $80,000 by making the necessary changes, strategically re-editing the spots, and mapping out what segments of the commercials needed to be reshot, and re-scripted. The GreyTV DRTV methodology was employed to ensure the repaired spots met the same performance criteria, ensuring that the new commercials would yield the same, or better results.