Brand from the Competition
Using the GreyTV creative methodology and research process, GreyTV collaborated with DenMat marketing executives and to develop a sound creative strategy based on key performance metrics that the company needed to accomplish. A unique blend of brand identity and direct response elements were used to give Lumineers a differentiated brand identity in the increasingly competitive dental cosmetics market.
Engaging the Viewer
In order to comply with strict FTC guidelines for dental products, GreyTV casted a real-life Lumineers customer found through a specialty casting process that searched not only for acting talent, but also for an individual that met specific dental case requirements. Shot in a true before/after split screen presentation, the opening to the commercial highlights GreyTV’s standards for exceptional production quality.