Creating Content the Consumer Demands
To meet L’Oreal’s needs, GreyTV created Mirror Me, a digital series tailored to answer women’s key beauty questions and position Maybelline as a thought leader in beauty innovation. Beauty experts and stylists were hand selected and paired with real-life models to demonstrate easy-to-follow tutorials that teach the consumer how to achieve specific looks and recreate celebrity styles using relevant L’Oreal products. Mirror Me showed how using the Maybelline line, while maintaining an overall healthy lifestyle, can address a wide range of skin problems from wrinkles to cellulite. GreyTV’s strategy focused on a high-end, luxury feel that would uniquely identify Maybelline as a line of premium, expert-endorsed products while developing deeper brand-consumer relationships.