Creating Effective Content
GreyTV created an eight episode web series, featuring three real-life Xbox users as they progressively trained for their “moment” – an upcoming sporting event where their fitness would be put to the test. They used Xbox Kinect to train both in the workout studio and in their homes. In order to diversify their exercise plan and increase their overall fitness, the three trainees used other varied workouts in conjunction with the Nike + Kinect technology.
In every episode, the Xbox Nike + Kinect users are sweating and showing clear signs of physical exertion, as if guided by a real life trainer. Their virtual trainer is shown instructing posture improvements giving positive feedback when exercises are done in perfect form. The series punctuated progress by incorporating side-by-side graphics to show the live Xbox feed alongside the Nike + Kinect user during the workout with performance tracking so users can easily visualize their improvement. Showing the benefits of Xbox Nike + Kinect in a visual way, paired with relatable storylines generated a successful awareness campaign for both Nike and Xbox.