Case Studies
A systematic, repeatable and reliable way to approach advertising.
Our experience is essential to the future outcomes of our clients. By incorporating insights from past work with basic and applied research from the fields of behavioral economics, cognitive psychology and advertorial science, Greytv is able to remain at the forefront of providing our clients cutting edge advice and deliverables. Below are a collection case studies that discuss key strategic topics and strategy applications that are meant to be a resource for marketing managers and other industry stakeholders.
15th Feb 2012
How Much Does It Cost To Make An Infomercial?
In the world of infomercials, there are a wide range of formats, and program lengths that are used to sell products and services. These, and other factors will ultimately determine the effectiveness of the program, and the price tag.
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23rd Nov 2011
2011 Direct Response TV Ad Ratings (DRTV)
November 23, 2011 - Los Angeles - GreyTV has released a selected list of notable DRTV Ads and their ratings, using its proprietary DRTV Ad Rating Methodology. As expected, there were a wide array of results, with grades ranging from A- to F.
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23rd Nov 2011
Direct Response Advertising Case Studies
In an effort to provide more context about how a high quality direct response commercial or infomercial can impact the financial results of a direct response advertising campaign, we've provided the two following case studies
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