Resources
Timely and objective analysis and commentary for the advertising industry.
Our goal is to provide resources to prospective clients and current clients alike, to demystify the the world of advertising, and empower those who seek information with resources and data when we are able to provide it. Key topics in this section include new media strategies, price trends, cognitive psychology mechanisms, and creative approaches for formats including customer acquisition, direct response, brand response and online media.
24th Apr 2013
ADVERTISING AGENCY BACK-END DEALS: THINGS FOR MARKETERS TO CONSIDER
Some advertising agencies offer back end deals to entice prospective new clients to sign on for their tv and digital advertising services. This article weighs the pros, cons, and pitfalls of these deals and how they effect advertising outcomes.
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28th Aug 2012
TV Advertising For Startups, Small/Mid-Sized Businesses
Advertising on TV, radio and the Internet are a powerful way for small businesses and startups to raise awareness for their products and services, and generate sales.
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23rd Aug 2012
How Online Video Marketing Can Help Grow Your Business
As the online and offline worlds continue to evolve and interact, marketers continue to seek advice and data to rationalize the choices they make
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20th Jun 2012
Why Past Outcomes Do Not Guarantee Future Results in Direct Response Marketing
In a continually evolving marketing landscape, historical advertising strategies can only provide context. Marketers must continue to adjust their strategies to the current advertising environment.
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